Television Series Overview


The Minnesota Traveler will highlight well-known, lesser-known and unknown tourist attractions and experiences: diverse lodging options (hotels, resorts, B & B’s, camp sites), parks, shopping, events, festivals, historic sites, arts, culture, sports, music, and many more aspects of Minnesota tourism.  The Minnesota Traveler and related integrated marketing efforts will showcase adventurous trips, provide travel tips and tell entertaining tourism tales.  The television series also serves as a promotional vehicle to support all aspects of the tourism industry throughout the State of Minnesota, including numerous local Destination Marketing Organizations (DMOs).


The show's primary goal is to create broad awareness and keen interest about traveling to and within Minnesota.  Four million household cable subscribers throughout Minnesota, Wisconsin, North Dakota, and South Dakota as well the northern part of Iowa could potentially view the show on Fox Sports North and Fox Sports Wisconsin.  These North-Central Midwestern states are extremely important to Minnesota’s cities, tourism industry, and related businesses. 


The producers at McCally-Lee Entertainment (MLE) are very experienced production professionals, as well as integrated marketing, corporate sponsorship, strategic partnership and digital social media experts.  They have combined their excellent production and story-telling capabilities along with negotiating creative promotional tie-ins to help the show’s sponsors and content partners meet various marketing and corporate goals and objectives.  MLE utilizes the power of television as well social media and effective integrated marketing to maximize exposure for strategic partnerships of varying sizes.


Each original episode of The Minnesota Traveler will air at least three times weekly on Fox Sports North (FSN) and at least three times weekly on Fox Sports Wisconsin (FSW).  After 13 original episodes, those episodes will repeat once again in the same manner, at least three times weekly on FSN and at least three times weekly on FSW.  Thus, each episode will air at least 12 times total over the two regional networks providing full state coverage throughout Minnesota, Wisconsin, North Dakota, and South Dakota, plus Northern Iowa, and reaching over 4 million household subscribers.  The first scheduled airing will be at 8:30 AM, Sunday, June 28, 2015.

The Minnesota Traveler
Advertising, Content Partnerships and Corporate Sponsors 


The Minnesota Traveler is a very entertaining and educational television show with additional communication opportunities via the show’s website and social media efforts.  Show executive producers, McCally-Lee Entertainment, work with statewide Convention and Visitors Bureaus, Chambers of Commerce, and other Minnesota tourism-industry marketing organizations to help them achieve their strategic objectives and goals.  Furthermore, series-long sponsorships and individual advertising opportunities are available.  MLE’s overall goals via The Minnesota Traveler are to produce quality content, entertain viewers and to promote tourism travel within and to Minnesota as well as our strategic partners.


The Minnesota Traveler offers the opportunity to showcase travel and tourism businesses via both :30 second ads and also structuring customized sponsorships as well as content partners.  In essence, the show and its companion integrated marketing communications vehicles will serve as an outside third-part endorser.  This television show and marketing brand offers the ability to appeal to multiple senses through its combination of text, images, sound and motion, plus provides effective marketing to a targeted audience in the Midwest interested in Minnesota travel and day-trips.

The Power of Television Content and Advertising

Television offers a number of benefits to businesses by incorporating sound, images and movement to make the whole package interesting for consumers.  Ads, programming content and related social media elements that capture the attention of the audience can start consumers talking, effectively reaffirming the advertising and/or content message.  Television’s combined mass media and targeted show demographic messaging works well to attract attention, generate awareness and establish preference for products and services.    

Programming Content Sponsor Options 

The Minnesota Traveler will have three main segments between the show opening and closing montage sequences.  Content partners can have the opportunity to participate within those three segments separately or have exposure in all three exclusively for their community.  There are also opportunities to be highlighted in special Featured Destination segments.  Content Sponsor can showcase segments on their website and promote show elements as negotiated.


Advertisers can purchase :30 advertising spots.  There are also special advertising packages available to receive ad placement in each of the 13 original episodes.  Each episode airs a minimum of 12 times total over FSN and FSW; therefore, an ad in each episode will air a total of 156 times.  Advertisers can also rotate ads from one weekly episode to another if desired. 


Series-long corporate sponsors can receive commercials in each episode, product placement, content stories, promotional tie-ins, and social media, community relations and public relations exposure, among other benefits, based on their desired sponsorship objectives.  The Minnesota Traveler marketing staff and producers will customize a partnership package based on communications within various sponsorship meetings.


For more information,

Please call Executive Producer John McCally at (612) 845-7999

Or email at